Primark’s Private Collection – Jo Malone Dupes?

Back in August, I was browsing around my local Primark, when out the corner of my eye, I could of sworn I spotted Jo Malone fragrances amongst all the makeup stands. I posted the picture on Twitter, as I hadn’t seen this line before and everyone seem to go a little crazy, including the Daily Mail who posted it in their article here

Primark Private Collection Perfume Jo Malone Dupe emilyloula blog

After testing out the fragrances I realised that not only did the packaging look almost identical to Jo Malone – they smelt pretty similar too. The type of fragrances in Primark’s ‘The Private Collection’ are those that you would tend to find within a boutique Jo Malone store. They aren’t your typical girly, sweet and floral scents that fill the highstreet, but instead something a little more sophisticated, earthy, spiced and uniquely blended.

The Private Collection includes 6 individual, unisex fragrances;

  • Rose Oud
  • Pomegranate & Black Tea
  • Jasmine & Honey
  • Vanilla Absolute
  • Amber Noir
  • Mandarin & Basil.

Primark Private Collection Perfume Jo Malone Dupe emilyloula blog

When I first saw the stand, I was in a bit of a rush to get to my eyebrow appointment, so I had a quick sniff of a couple, decided on Pomegranate & Black Tea and headed on my merry way. I got home, spritzed it all over myself, and when my dad came back a few hours later, he couldn’t stop raving about it. I don’t think my dad’s ever complimented me on a perfume before, he usually makes some comment like“wow your nans not going to be happy you stole her perfume” but he kept mentioning how much he liked the Pomegranate & Black Tea scent, over and over.

My boyfriend also took such a liking to this perfume that when I left it at his house one day, he began wearing it himself, and loved it so much that I let him keep it, and bought myself another bottle. His & Hers scents – right…?

Primark Private Collection Perfume Jo Malone Dupe emilyloula blog

After falling in love with the Pomegranate & Black Tea scent, I knew I had to visit Primark again, and properly test out the other scents in the Private Collection. As well as the 20ml and 100ml perfume sizes, Primark offer the 6 fragrances in the form of hand washes, hand creams, fragrance oils, room sprays and reed diffusers, so you can really layer your favourite scent!

After spending a little while deciding what I wanted to pick up, I eventually left with a reed diffuser in the Vanilla Absolute scent, and a 20ml handbag sized Jasmine & Honey perfume.

It’s hard for me to say which of the scents I chose is my favourite, as I genuinely love all three but for different reasons. The Pomegranate & Black Tea is just so different to anything I would’ve thought you’d find in Primark. It has a really powerful, spicy, sophisticated scent, with a little bit of fruitiness blended in somewhere as well. Both this and the Jasmine & Honey scents are incredibly luxurious, surprisingly long lasting and smell far, far more expensive than their £8 price tag. Unless someone had already smelt these specific perfumes, I would make a bet that no one would guess you were wearing a Primark scent for less than a tenner.

Primark Private Collection Perfume Jo Malone Dupe emilyloula blog

Not only did I fall in love with the perfumes themselves, but this Vanilla Absolute reed diffuser impressed me beyond belief. Generally speaking, vanilla is one of my favourite scents but sometimes it can be that little bit too sweet, especially for a room fragrance. The Vanilla Absolute is the perfect blend because you still get that incredible vanilla scent, but it’s a bit darker and sexier than what you’d usually expect and is blended with delicious ambery, woody base notes. I have this diffuser in my bedroom, and everytime I walk into the room, it smells utterly amazing, and really fills the room without being too overpowering. I’ve had many diffusers over the last few years from various companies, but this genuinely is my favourite, and I’ve even bought a back up already.

Primark Private Collection Perfume Jo Malone Dupe emilyloula blog

I really think you could create a little Christmas gift set from the various Private Collection fragrances, hand creams and home scents, which would look absolutely lovely, and a lot pricier than a Primark set usually would – I think I’m going to make a few hampers myself!

If you hadn’t already guessed, I’m a huge fan of everything I’ve tried from Primark’s new Private Collection range, and I’ll definitely be back to pick up some more bits! In my opinion, Primark have really upped their game recently, from their clothes to accessories and this collection is no different. Game changer.

Bravo Primark, bravo…

Have you tried anything from Primark’s new Private Collection range? What’s your favourite fragrance? As always, I’d love to have a read of your thoughts in the comments, and thank you so much for reading!

emily x

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