Review & Swatches: Maybelline Color Tattoo Eyeshadows

In the last couple of years, my makeup routine and habits have changed a lot. Rewind about a year ago, and you wouldn’t have found me wearing any eyeshadow at all, a slick of eyeliner most definitely, but eyeshadow no. Since then, I’ve become slightly obsessed with buying eyeshadows, and because of this, I hear a lot of “don’t you already have a palette that looks just like that?” or “how many more brown eyeshadows do you need?” The answer to both of those questions is that, for me I can never have enough eyeshadows, each with a slightly different shade, formula or finish. One particular formula I’ve fallen in love with recently is Maybelline’s Color Tattoo’s

Maybelline Colour Tattoo Cream Eyeshadow Review emilyloula

First up, if you haven’t tried a cream eyeshadow of any sort, but are a lover of a good eyeshadow, you’re seriously missing out. Cream eyeshadows have taken the beauty world by storm in the last year, and very rightly so. When done properly, they are the perfect base and primer for other shadows as well as being a lazy girl’s dream for a quick all over the lid colour.

I’ve tried a fair few variations of a cream eyeshadow, but my personal favourite and the ones I keep leaning towards are the Maybelline Color Tattoo’s. The first shade I picked up from this range was Immortal Charcoal, which is a deep blue toned grey, and to be brutally honest I’m really not a fan of this shade. However, it wasn’t the shade that caught my attention but the creamy consistency that sets almost immediately and lasts all day.

Maybelline Colour Tattoo Cream Eyeshadow Review emilyloula

Since picking up my first shade of Color Tattoo, I’ve been hooked. Every time I pass a Maybelline counter I’m scouting to see if any more shades that have been released, or if there is a beautiful shade that has somehow passed under my radar. I know that the shade range in America is much better than it is here, for which I am utterly jealous, but there are a good few beautiful shades available here in the UK and throughout the most of world (I believe?)

Alongside the regular Color Tattoo’s, there is an extra line of ‘Leather’ versions, that has a few different shades, but again I think the majority of these are only available in America. These have a slightly different and thicker, consistency than the original line, and I personally prefer this. I did manage to snap up ‘Creamy Beige’, which is the only shade of this range I’ve seen here in the UK, and this is my favourite of them all. If anyone knows where I can get my hands on the others in this line, I would love it if you could let me know!

Maybelline Colour Tattoo Cream Eyeshadow Review emilyloula

Out of the six shades I’ve got, five of them are the original Color Tattoo’s and although I do prefer the Leather versions, the originals are still pretty outstanding. They have a really lovely, creamy consistency which is so easy to apply, and they don’t crease on me at all. I literally dip my finger into the pot and apply directly onto my eyelid, blending out slightly with my finger. Maybelline say these last for 24 hours, and although I would say they don’t live up to this claim, they do last a good 18 or so hours, which I think is extremely impressive. Who wears eyeshadow for 24 hours anyway?!

As I previously mentioned, Creamy Beige is my favourite out of the 6 that I own, and one that I’ve been wearing on a near daily basis. It gives the most gorgeous, neutral wash of colour, perfect for daily wear, and it can be applied in seconds. It’s fantastic for concealing any imperfections on my eyelids when worn alone, or a gorgeous base for a nude smoky eye.

My favourite from the original Color Tattoo line is On & On Bronze, which as the name suggests, is a gorgeous bronze shade with a lovely shimmer coming from underneath – without screaming glitterball. I was quite sceptical when I picked up Pink Gold, as I’ve always been wary of wearing pink shadows, in case I look like I have an eye infection. I can safely say this isn’t the case with this shade – it looks lovely as a base alone or paired with some deeper pinks / mauvey colours in the corners or crease.

Maybelline Colour Tattoo Cream Eyeshadow Review Swatches emilyloula Immortal Charcoal Permanent Taupe On & On Bronze Creamy Beige Metallic Pomegranate Pink GoldI use 5 out of the 6 shades I have on a regular basis, with the exception being Immortal Charcoal – which just isn’t my kind of shade, but I’m sure many others will like it. I absolutely love these Color Tattoo’s (if you hadn’t already noticed) and I honestly don’t have a bad word to say about them. At £4.99 each, you really can’t go wrong – so if you’re after a new cream eyeshadow I would definitely urge you to pick one, if you’re interested you can find them here

Have you tried any of Maybelline’s Color Tattoo’s, what’s your favourite shade? Any other cream eyeshadows you think I would like? As always, I’d love to hear your thoughts in the comment, and thanks for reading!

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  • Danielle Beautyblog

    I’ve got 2 of these, I love On and On Bronze but I’m having a bit of trouble with Creamy Beige, I’m going to try using it as a base as I don’t like it on its own! Great to see all the swatches 🙂

    Danielle’s Beauty Blog

    • Oh that’s a shame that you’re having trouble with creamy beige – that one is my favourite! Definitely try it as a base, it’s fab. Thanks for reading Danielle xx

  • I have a few of these and they really do last all day! It’s just a shame they discontinued the pale matte nude shades as they were perfect eye primers

    • They’re fab aren’t they! Such a shame – I wish I could have gotten my hands on those! Thanks for reading x

  • Ellen Smith

    These look so amazing. I really need to try them super soon. 🙂

    • They are amazing, I’m really impressed with them! Definitely give them a try if you can Ellen! xx

  • Just bookmarked you love your blog so much!! x

    • Aww thank you so much Trina, that means a lot! x

  • Pam Scalfi

    I have one of these, and I have never used it! I’m too scared of it haha, will give it a try 😀

    Pam xo/ Pam Scalfi?

    • Which shade have you got? You should definitely give it a go Pam, they’re really great! xx

      • Pam Scalfi

        its a blue shade which I loveeeee, but I’m scared :p

        Pam xo/ Pam Scalfi?

  • I’ve never actually tried any of these but I hear them raved about so much & I need to try them! // x

    • They’re really great! I would definitely recommend picking one up to see if you like the formula if you can! I love them xx

  • Personally, I haven’t tried any cream eyeshadows before but the pigmentation of these colour tattoos is telling me I need them in my collection!

    • They’re really good and so pigmented! I would definitely recommend giving them a try if you can! x

  • I love the maybelline colour tattoos. Permanent Taupe is my favourite.
    Rubi | Instagram | The Den |

    • They’re lovely aren’t they! Permanent Taupe is the newest in my collection, so I haven’t had a proper play around with it yet – I love the shade though! x

  • Stacey Louise

    I haven’t tried this before but I need too! They sound amazing! – A Beauty & Lifestyle Blog


    • I really love them! Would definitely recommend if you can get your hands on them! x

  • I love the look of these products and I’ve never tried them – I really should, because it’s a great price 🙂

    Alice x

  • Wow, you have a stunning collection! I have Metallic Pomegranate and love it! 🙂


    • Thank you! Ah yes Metallic Pomegranate is such a beautiful shade! xx

  • Klaudia.

    Great review, I’ve bought a few of these months ago, still sitting in my drawer waiting to be tested haha! xo

    Klaudia //

    • Thank you Klaudia! Definitely test them out, they’re great! x

  • I love these Colour Tattoos they are just fantastic quality. Metallic Pomegranate is one of my favourites but I also need to get my hands on Creamy Beige, it’s perfect for everyday x

    Beauty with charm

    • Creamy Beige is my favourite – definitely perfect for everyday wear! Metallic Pomegranate is such a gorgeous shade! xx

  • Pink Gold is so pretty! I need to check this out. These are so amazing! (:
    Nati xx

    • It’s such a lovely shade isn’t it! Definitely do check them out if you can! x

  • I am still yet to jump on the bandwagon and try these out but your swatches make me want to even more. How pretty is metallic pomegranate?!

    Just Little Things xo

    • It’s such a gorgeous shade isn’t it!! x

  • I have Pink Gold and a Leather Effect shade which is called Vintage Plum – I got it from Boots. I love pairing the two shades to make a simple smokey eye! Next on my list to try is On and On Bronze. Fab post as always!
    Rebecca | The Two Twenty Somethings

    • Ooo really?? I’ve never seen any other leather effects except creamy beige – I’ll have to keep my eye out for that one! On & On Bronze is gorgeous Rebecca!! Thank you lovely x

  • I know i am missing out haha lol. I never get a chance to buy them. Reason being, the price tag for 1 shadow is just too much here in Australia (my personal point of view) but you have convinced me to try these shadows hehe. I will get Pink Gold soon. Thanks for the post xx

    Hana | Bold-Expression

    • That’s a shame that these shadows are quite pricey in Australia! I think they’re a good price over here in the UK – hope you do love it if you pick one up! xx

      • Yea, sadly it’s pretty pricey here. We can get slightly lower price during sale period. But knowing its on sale, the items I want probably is gone by the I want them lol xx

  • I love the Color Tattoos! I have so many, but I’m always excited to try more! Permanent Taupe looks great!

    She Likes to Shop

    • They’re really great aren’t they! Permanent Taupe is my newest one so I haven’t had a proper play around with it just yet – it’s a lovely shade though! x

  • what a lovely collection ! I keep reading review about them ! I think I may get my hand on the Pink Gold. 😉

    • Thank you Marie! Pink Gold is definitely one of my favourites, it’s so lovely! x

      • it is indeed ! I may get it on pay day 🙂

  • All the shades you own are lovely! I haven’t tried them yet. I am allergic the L’Oreal ones and therefore I am not sure if I would react to these or not. I think I will swatched them in store and see if it becomes itchy or not! xx

    Alexandra | Glam O’Clock

    • I haven’t actually tried the L’Oreal ones, but that’s such a shame that you’re allergic to them – hopefully that won’t be the case with these! Swatching them in store sounds like a great idea! xx

  • Rin &thologie

    I might be you a year ago. I don’t bother with eyeshadows, but I do wear a highlighter but it always crease on me. I am actually looking for an eyeshadow and cream eyeshadows seem like the way to go since I wear contacts. You have awakened the lazy girl in me. I might give some of these a try.



    • If you’re looking to try out cream eyeshadows for the first time, these are a really great start! I love all of them, and they’re definitely perfect for the lazy girl in me too! xx

  • rubyredr0ses

    After all the raving on youtube I had to pick up on and on bronze!! I find it the easiest but most beautiful eyeshadow ever. I also have metallic pomegranate which is amazing but I find it a bit harder to work with than on and on bronze. Do you feel as if some are easier to work with than others?

    Much love, Ruby xoxo

    • Hi Ruby! On & On Bronze is such a beautiful shade isn’t it! Yes, I know exactly what you mean, some are harder to work with than others as I think the consistency varies between shades. My favourite one is Creamy Beige from the Leather range as it has a creamy consistency than the others. Thanks for reading xx

  • I love On and On Bronze. One of my all time favourite shade and formula. So good! Creamy beige looks a lot like Mac Groundwork which I have and love. x

    Renata | Speaking Beauty UK

  • I really love these 🙂 I’ve never tried the MAC Paint Pots as I feel these do it all for me! My favourites are On & On Bronze and Creamy Beige though I have and like some US shades and Pink Gold too 🙂 Great run-down! xx

    Jasmine Talks Beauty

    • I’m exactly the same Jasmine – I’d wanted to try the MAC Paint Pots, but I feel like these do the job for me too! Thank you xx

  • I love the colours! These are some of the best cream shadows I think.

    I was definitely the same as you. Eyeliner was my thing, but eyeshadows… I did not know how to wear them properly. Then suddenly a switch flipped and I not only went to courses for it, but am in love with my palettes.

    Angie x | Chocolate & Lipstick || UK Beauty and Lifestyle Blog

    • These are my favourite cream eyeshadows that I’ve tried, I think their formula is fab! I didn’t used to know how to wear eyeshadow either, I think that’s why I avoided it too! xx

  • Bernadette

    Those three bottom shades you swatched look heavenly! I’m a massive fan of the Maybelline color tattoos. I wish those three shades were made available in Australia.

    • They’re lovely shades aren’t they! They’re such great eyeshadows, I’m really impressed with all of them! Hopefully the shade range will branch out in Australia for you soon! x

  • I own a few of the color tattoos but I really want the pink gold and metallic pomegranate! All of the shades you have a GORGEOUS!

    Priyanka |

    • They’re lovely aren’t they! Such beautiful shades x

  • Lauren Napper

    I have heard sooo many good things about the on and on bronze colour! That is deffo on my next purchase list, I have the permanently taupe and the pink gold but think I would get more wear from the bronze one! Lovely post and your blog is sooo good! The layout and colours are amazing 🙂 xx

    • I get more wear out of the bronze one than I do pink gold and permanent taupe, so hopefully you’d be the same! It’s such a gorgeous shade! Aww thank you Lauren, that’s so kind and means a lot! xx

  • I’ve never tried these but they look fab.

    Sarah |

    • They’re really great Sarah – would definitely recommend! xx

      • Thanks lovely, I’ll definitely pick some up x

  • Over here in the states they have a ‘metals’ collection – I picked up the Inked in Pink color and have been in love. I’m gonna have to pick up more. I love that bronze and pomegranate color!

    xo Jenn

  • I’m heading to boots today and after seeing this, I’m defo going to grab Metallic Pomegranate! Thanks for sharing 🙂

    Paula | Lifestyle & Laffs

  • Aren’t these just the best? I’ve loved them for years! After seeing this, I so need to get metallic pomegranate, so pretty!
    Mikayla |

  • I have the metallic pomegranate and I LOVE it! I’ve also got the pink gold too. I love how long they last 🙂